Hovis has extended its Good Inside range with the launch of Sandwich Thins and Flatbreads.
The range joins the recently launched Hovis Good Inside Bread Loaves, completing Hovis’ new portfolio for 2015. Available now, Sandwich Thins and Flatbreads can be bought in Soft While, Best of Both and Wholemeal variants. The Thins carry an rrp of £1.29, whilst the Flatbreads have an rrp of £1.59.
The entire Hovis Good Inside portfolio is also benefitting from a £5m integrated campaign this out this month, which will span across TV, video-on-demand, radio, digital, PR and in-store media.
Sophie Lyons, marketing manager at Hovis, said: “Sandwich alternatives are seeing huge levels of growth (+30%) within the Other Bakery category and we would like to drive this even further with our unique Hovis Good Inside proposition.
“Hovis is renowned for goodness and innovation and with the introduction of both products we aim to not just add value to shoppers’ lifestyles, but also for retailer’s sales.”