Breyers, the number one premium ice cream brand in the USA (Nielsen, 23 September 2017), is launching in the UK with new healthy ice creams.

Available now, the range (rrp £4.99 for 500ml) has a creamy taste with 350 calories or fewer per tub, as well as being high in protein and low in sugar.

With four flavours: Vanilla, Cookies & Cream, Chocolate and Mint Chip, the Delights range will be supported by advertising across social, search, instore and OOH advertising.

Amy Knowles, UK Marketing Manager for Breyers Ice Cream, said: “We know there is a demand out there from health-conscious consumers who want to limit their calorie intake, whilst also wanting to treat themselves. Breyers Delights is the perfect product for them, and also helps us to reach new consumers who may not have previously bought into the category.”

Breyers Delights comes in black packaging which allows the colourful motifs for each variant to stand out on-shelf. The total calories per portion and the total calories per tub are clearly communicated on the front of the pack along with a stand out flash highlighting ‘high protein’.