The Laughing Cow brand has brought its Squeeze pack back to full distribution and is supporting it with a £1.5m advertising campaign.
The Laughing Cow Squeeze is available as a standard option or light version with 7% fat.
National TV advertising kicks off this month with a three-week burst, followed by a further two bursts later in the year.
Rrp £1.35 Tel 01622 774 800