Gourmade has created a range of frozen ready meals aimed at providing a high-quality alternative to meals made from scratch at home.
The seven main meals, five sides and three desserts are designed to appeal to a broad range of time-starved consumers, offering no-fuss convenient meal solutions.
Recipes includes macaroni cheese & bacon, beef bourguignon, fish pie and lasagne, along with posh peas, potato dauphinoise and sweet potato wedges. Rrps start from £3.50.
Gourmade co-founder Joanna Devenish said: “Homemade food is great but sometimes life’s too demanding to slave over the stove. Gourmade has been created to hand back power to those who want to invest time outside of the kitchen.”
She added: “We’ve identified that consumers have high expectations but currently their needs are not being met by many of the products in this category. We only use exceptional ingredients and there are no nasties to fear.”
The products are available to order online from February at www.gourmade.com and via Blakemore depots.
The launch is being backed by a social media campaign including ‘how to’ videos and blogs.