Mars Ice Cream has announced plans to double its marketing spend to £2m in 2012 and is welcoming the return of an old favourite. Last seen in 2004, Twix Ice Cream is now back with a new and improve recipe that means the biscuit is even crunchier. The product is available in singles, four-packs and six-packs.

Mars Ice Cream is also introducing £1.50 price flashes to 4-packs of Mars, Snickers and Twix so that retailers can offer added value to their customers.

Meanwhile, the Mars Ice Cream six-pack will display an on-pack flash offering consumers 100% satisfaction or their money back. Mars and Snickers singles will also get a refresh, with packaging re-designs aimed at creating better stand-out.

Rrp: Twix single: £1.35

Tel: 0845 045 0042