Mars Ice Cream is making its Maltesers Teasers ice cream sticks available in a four-pack (rrp: £3.35), capitalising on the trend for in-home treats to share.
Ice cream on a stick is the most popular format in the growing wrapped handheld category, claims the firm.
Last year, sales of the single variant of Maltesers Teasers ice cream grew 13% - making it the number three best-selling branded ice cream on a stick in the market, according to Mars Ice Cream.
Maltesers Teasers ice cream has crunchy mini Maltesers pieces in dairy ice cream covered in a chocolate layer.
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