The Linda McCartney range is being relaunched with new products, packaging and natural ingredients across the portfolio.
The £1m relaunch, which follows natural and organics company Hain Celestial's purchase of the brand last year, involves new ready meals. These include: macaroni cheese; aubergine & courgette bake; creamy vegetable pies; lightly puffy Cornish pasties; cheese, leek & red onion plaits; herb- encrusted spicy three bean bakes; and quarter pounders.
Linda McCartney vegetarian sausages are being made to the existing recipe, but bigger in size.
Ken Reed, commercial controller at Hain Celestial, said: "We expect the relaunch to boost both the Linda McCartney brand and the category's growth."
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