Volvic, the water brand from Danone, is recruiting more Disney characters to encourage families and children to develop healthy hydration habits by making water more fun.
The five famous faces - Elsa, Anna and Olaf from Frozen and Darth Vader and a stormtrooper from Star Wars - will be introduced on new collectable water bottles (RRP 65p per bottle) and multipack designs.
Volvic is continuing its UK partnership with Disney after first collaborating in 2015 and are available in 6x33cl packs featuring eye-catching designs from animated blockbusters Disney Frozen and Disney Pixar’s Cars.
Ellen Elsby, Volvic brand manager, said: “This offers a huge opportunity for retailers, consumer appetite for bottled water is growing, however, at the same time we know that as much as 60%(Hydration status of UK school-children, University of Sheffield, 2010-2011 ) of children in the UK don’t drink enough water, and only 7% of lunchboxes contain water. The continuation of our partnership with Disney is set to make healthy hydration fun and encourage families and children to go for water as their first choice of drink.
“When we first launched our partnership with Disney in 2015, we saw a sales uplift of +18.9% during the activation, so we know it works. This is why we encourage retailers to stock up on the Volvic Disney Mascot bottles and look out for the changing designs throughout the year.”
The mascot bottles will sport changing seasonal designs and introduce new Star Wars and Disney Frozen characters throughout the year to keep kids engaged and excited.