Leading Chilean wine brand Isla Negra is launching an exclusive campaign for the convenience sector called ‘Every night in deserves a night out’.
Shoppers purchasing the marked stock will have a chance to win one of 12,500 £10 e-gifts towards a meal at PizzaExpress.
The promotional neck collars will feature on 1.2 million bottles of Isla Negra from 28 June 2017, and the competition runs until February 2018.
Participating shoppers are directed to the website www.myislanegra.co.uk to take part.
Isla Negra brand manager James Hick said: “We used a bit of lateral thinking with this promotion – we know people enjoy Isla Negra on their nights in, so why not offer them something that could help them enjoy their night out?
“We’ve been thrilled with the performance of Isla Negra over the past 12 months, delivering 12.7% value growth against a market which is essentially flat (IRI, Total Off Trade sales, May 2017). This new promotional drive is completely exclusive to the convenience sector, and will help drive even greater penetration and sales for the brand in independent retail and impulse.”