Cream brand Elmlea is bringing out its first ever crème fraiche variant, to tap into consumer demand for healthier products.

Elmlea Fraiche (rrp £0.79) offers a healthier and lighter version to most crème fraiche products, with around 50% less fat than usual.

Brand manager, Rhiannon Carr, said: Consumers are looking for healthier alternatives to traditional crème fraiche and as the UK’s number one cream brand, Elmlea is perfectly positioned to meet this demand.

Elmlea Fraiche offers consumers a lighter flavour, with the same great taste people have become accustomed to from the brand.”