It is a fact that not every newsagent scans in sales - not yet.
This has led to confusion at Asif Mahmood's Spar in the village of Oakley in Dunfermline, Fife. Asif currently stocks New! magazine, although he is considering not stocking it for much longer because of its current promotional activity.
The issue sells for 75p, and it does say so on the front cover, except there is a huge flash alongside the price, in bigger print, saying 45p. Then, in little print, it points out that this is 45p less than Now magazine, which obviously, when you do the sums, sells
for £1.20.
I'm not surprised that staff are confused, even though Asif says he regularly trains them on this issue. The front cover of New!, like all gossip mags, is extremely busy-busy with images of all the usual suspects, typically Posh, Jordan, Kerry and Denise. As a result, you can't see the wood for the trees, and it's certainly unclear what the correct cover price actually is.
Asif didn't say whether his customers were confused, too, but I wouldn't be surprised.