Costcutter retailers can now take advantage of a new celebratory identity created to help mark the company's 25th year of trading.

Costcutter hopes that the new identity and logo, which features a large silver 25, will help stores communicate the company's retailing heritage to shoppers, and further increase loyalty.

Founder and executive chairman Colin Graves said: "This is an important milestone for me and the company and we wanted to create something to mark this special year."

The anniversary is also being commemorated with an exhibition and gala dinner on September 12.

"Costcutter has gone from strength to strength since I began with seven stores in Yorkshire, and this September we will reveal plans to see the brand continue its growth," Graves added.