Spar North of England has revealed its Jet Set Jackpot customer campaign has been its most successful to date.
Running between 3 July and 13 August, a massive 50,000 customers participated in the campaign through its free-to-play tap, match and win online app, it adds.
A total pool of over 250,000 instant rewards were available to win, including sought after products through the support of 23 of the biggest brands in convenience retail.
A record 31% of rewards were redeemed at participating stores across the North of England, as customers played the daily game 620,000 times across the 42 days – an equivalent of every 5.9 seconds.
Retired grandmother Fiona Foy (pictured second left), from Bowness in Cumbria, has won Jet Set Jackpot’s grand prize £10,000 holiday voucher and will put it to good use visiting her newly engaged son in New Zealand. She said: “I cannot believe I’ve won the grand prize. I was resting at home when I took the call, and I think it was a good job I was already lying down!
In line with previous customer campaigns, the technology behind the Jet Set Jackpot game was developed in partnership between James Hall & Co. Ltd, Spar UK’s primary retailer, wholesaler and distributor for the North of England, and Abraxas Marketing.
Niels Dekkers, marketing and IT director at James Hall & Co. Ltd, said: “Each time we run a gamification campaign, the performance statistics improve. It’s clear customers love these campaigns and Spar Jet Set Jackpot raised the bar again.”
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