The Co-operative Group is giving its green credentials a boost as hosts to a new project designed to raise awareness of climate change.

The project between charity organisation National Energy Foundation (NEF) and ABC Media, the Co-op's retail media sales specialists, hopes to encourage shoppers to reduce their carbon emissions through energy efficiency and use of sustainable energy sources.

Customers at 1,500 Co-op stores around the country will be targeted with in-store radio and leaflets that spur people to log onto and join the campaign. The activity will run until December 3 and the NEF will measure its effectiveness with shopper surveys.

Paul Monaghan, head of ethics and sustainable development at the Co-operative Group, said: "We hope this in-store campaign will make customers more aware of what they can do as individuals to reduce carbon emissions." 

The campaign isn't the first of the society's greener moves - all its mainland sites, from food stores to bank branches, use energy from renewable sources.