Bestway has released its Christmas Deals brochure, which offers promotions on more than 420 alcohol lines.

Branded and own label lines will be on promotion throughout December across a range of alcohol categories, on both pricemarked and non-pricemarked packs.

Licensed controller, Roopinder Singh Toor, urged retailers to take advantage of consumers’ desire to trade up over Christmas. “Christmas and the New Year are critical times for retailers as consumers are willing to trade up and add new drinks to their repertoire to accommodate guests,” he said.

“This translates into more sales but retailers have to ensure that they get their range right in store and that means stocking up on promotional multipacks rather than singles, having a range of party drinks at a variety of price points and taking advantage of gifting opportunities. 

“Trading up consumers and gaining impulse sales is key to retailers’ success and our Christmas licensed package reflects what retailers should be stocking.”

Multipack promotions include a Carlsberg 10 pack at £7.99 (2x10x275ml), Budweiser 6 packs at £14.49 (6x4x300ml.

There is also a wide range of champagnes and sparkling wines with Lanson at £112.99 per case and Prosecco and Cava from as little as £25.99 and £25.49 respectively.