WKD has revamped the packaging across its entire RTD portfolio.

The new format is being rolled out now on all pack formats and variants of WKD from 500ml and 700ml bottles and cans to 275ml 4-, 8-,10- and 12-bottle multipacks and carton outers.

SHS Drinks has also made the 6 x 700ml bottle cartons easier for stockists to open by enhancing the perforation line to improve the ‘tearability’ of the outer. Barcodes have also been included on both bases.

New POS items are available from cash and carries and the free phone POS hotline 0800 917 3450.

Debs Carter, marketing director of alcohol at SHS Drinks said: “The new packaging design reinforces the premium positioning of WKD and also increases visibility and stand-out on-shelf and in the chiller.”