Maxxium UK has launched a new campaign for Teacher's to inform consumers of the quality credentials of blended Scotch whisky and Teacher's own history and heritage. 

The Teacher's School of Whisky campaign includes advertorials in men's lifestyle magazines and national newspapers, regional consumer master classes, consumer PR and trade support. 

The company says the aim is to drive value in the category through education and dispel the myth that blends are inferior to malts by highlighting the craftsmanship that goes into making a blend.

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