Treasury Wine Estates has launched a new addition to its 19 Crimes portfolio.
19 Crimes Sauv Block will be the sixth variant in the range, available to the independent and convenience sector with an rrp of £9.
19 Crimes value sales in the 52 weeks to 20 April were up by 83.4% in value and 82.2% volume (Nielsen Scantrack, Total Coverage, MAT).
Head of marketing for EMEA at Treasury Wine Estates Ben Blake said: “We are delighted with the success of 19 Crimes and to have expanded our range with Sauv Block, and distribution across the portfolio of wines. The brand has unlimited potential to unlock in the sector and has continued to thrive since launching in the UK.
“It has successfully tapped into the increasing millennial mindset and demand for wines that have a story to tell, whilst encouraging exploration and education of the wider range.”