Blossom Hill is the official wine of the Wimbledon tennis championships and is marking the occasion with its ‘Summer Perfectly Served’ promotional campaign. The initiative involves a 28% increase in marketing spend over last year, when the brand saw a 56% sales uplift during the Championships.

The campaign will combine in-store activities with print, broadcast, digital and billboard advertising, with Wimbledon ticket giveaway as the leading mechanic. A limited edition “tennis ball” label design will feature onthe White Zinfandel and White Grenache Rose varietals.
rrp £5.49
tel: 020 8978 6000