Californian wine brand Barefoot is introducing a wine seltzer range to the UK, in two flavours.
Barefoot Wine Seltzers come in a 250ml can format and are available in pineapple & passionfruit and strawberry & guava styles, with an rrp of £1.80.
Made with sparkling water, white wine and natural fruit flavours, each 250ml can contains 70 calories, 4% abv and is gluten free. Wholesalers are stocking the brand.
Olga Senkina, EMEA marketing director at E&J Gallo Winery, said: “Barefoot Wine Seltzers are a fantastic addition to the Barefoot family.
“The natural flavour combinations coupled with the bright and fun packaging make them the perfect drink for sunny summer days, and the can format is an easy, convenient and sustainable option whatever the occasion, whether it’s a BBQ or a House Party chat with friends.”
In the US, the hard seltzer category is currently worth $550 million and is predicted to reach $2.5 billion by 2021.