Treasury Wine Estate’s (TWE) Millennial Wine brand 19 Crimes has been named as the official wine of the VO5 NME Awards 2018.
the most rock’n’roll night in the music calendar, hosted at London’s O2 Academy Brixton on the 14 February 2018.
The brand will sponsor the “Best International Band” category. The sponsorship is the headline act of a year-long partnership between NME and 19 Crimes.
The Banished Dark Red and 19 Crimes Red wine will be served in the NME Bar, at the Blue Fin building in London, for various gigs throughout the year
The brand will host an exclusive ‘NME 19 Crimes Lock-In’ event showcasing upcoming talent to 19 Crimes drinkers.
Kirstie McCosh, marketing director, Europe, at TWE, said: “We are hugely excited to sign this partnership for the VO5 NME Awards 2018. 19 Crimes is about ‘Banish Convention’, something NME –one of the most iconic brands in British music – and its featured artists have been championing for decades so it’s a great brand fit.
“The partnership enables us to reach our audience where they might not expect to see red wine, building awareness through the VO5 NME Awards and editorial and encouraging trial in the NME basement bar.”