Kevin Lackey of Hart Street Stores decided to convert half his shop floor and most of his back room space into a large play area after the opening of a new Tesco Express and the subsequent revamp of a neighbouring Co-op began to dent his sales.
"My takings were sliding, but overheads were rising so I knew I had to do something," Kevin told Convenience Store. "I had a huge amount of expensive but wasted back room space that I knew could be put to better use. The idea of a children's play area seemed logical."
Kevin is in the process of selling off unwanted chillers to help fund the build, which will cost an estimated £25,000.
Once complete, parents will be charged to use the play area. Kevin also plans to boost his range of drinks and snacks, and install a hot drinks offer. Access to the play area will be reached via the shop floor.
"It should have a dramatic impact on footfall and really help to boost store takings," he added. "The whole village is really excited about the opening."