Creative c-stores hit the back of the net with football-themed TikToks, deals and in-store theatre.
The warm weather combined with England, Scotland and Wales all playing their opening game of the Euro 2020 tournament created an open goal of an opportunity for retailers. While the results were mixed, there was no doubt that retailers came out on top.
One Stop Mount Nod used beer and soft drinks stacks to create some epic in-store theatre ahead of the opening game.
@onestopmountnod Come on England from everyone at One Stop Mount Nod #England #Euro2020 #Coventry
♬ Three Lions '98 - Baddiel, Skinner & Lightning Seeds
The final @EURO2020 warm up game is here and we are match ready with traditional 4-4-2 formation! @CocaColaEP @TheFed_Online #EURO2020 #ENG pic.twitter.com/9h4sQ9L3xS
— One Stop Mount Nod (@OneStopMountNod) June 6, 2021
Broadway Convenience Store decked out the store - and themselves! - to show their support for Scotland, as well as running PepsiMax and Doritos giveaways.
@broadwayconveniencestore COME ON SCOTLAND WE ARE ROOTING FOR YOU! 🏴🏴🏴🏴🏴 #euro2020 #scotland #scotlandeuro
♬ Yes Sir, I Can Boogie - Silver Disco Explosion
The Singh’s Premier team in Sheffield got creative with footballs.
@singhspremier #euros #cocacola #football #singhspremier #euros2021 #sheffield
♬ original sound - user9407009460589
St John’s Budgens introduced a special Euro discount code.
Premier Morley got kitted out to support England and highlight its Euro 2020 scratchcards.
@premiermorley 🏴⚽️ IT COMING HOME 🏴⚽️ scratch and win🔥 #england. #euro21. #football. #fyp. #foryoupage. #comeonengland. #leeds.
♬ Three Lions '98 - Baddiel, Skinner & Lightning Seeds
Lomas News was ready to help customers celebrate the football with everything a loyal England fan could need.
All set for Englands 1st game in the #EURO2020 We have bunting, flags and hats 😎⚽️🏆⚽️🏆⚽️🏆⚽️🏆⚽️ pic.twitter.com/q8tonm97op
— Newsagent (@LOMASNEWS) June 10, 2021
Jempson’s Superstore in Peasmarsh knows how to make an entrance with graphics from Heineken
We love our new Heineken Peasmarsh Superstore entrance graphics, to support their official beer partnership of the UEFA Euro 2020 tournament.
— Jempson's (@jempsonsstores) June 3, 2021
You'll find it in our stores now. Cheers!🍻⚽️👍😀#enjoytherivalry #supportresponsibly #UEFA #UEFAEuro2020 #Euro2020 #Euro2021 #Heineken pic.twitter.com/ufdfnsE7Rl
Family Shopper Broadoak was busy showing off its alcohol offer and scratchcards.
@familyshopperbroadoak #familyshopperbroadoak #conveniencestore #Tameside #ashtonunderlyne #fastdelivery #offlicence #beer
♬ Carnaval de Paris - Radio Mix - Dario G
Budgens Offord flagged up a Heineken glass giveaway to footie fans
CT Bakers celebrated in a different way, flagging up some NPD from Mondelez
Treat a #football fan to this @CadburyUK Dairy Milk chocolate football, to celebrate the #Euros kicking off at 8pm tonight!
— C T Baker Budgens (@CTBakerBudgens) June 11, 2021
⚽️ Available in #Aylsham and #Holt for just £5.99 pic.twitter.com/H13yJubSy0
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