Camelot is predicting bumper sales this week for National Lottery retailers, with huge back-to-back EuroMillions and Lotto jackpots.
On Friday (4 February) there will be a special EuroMillions Super Jackpot draw which has a £107m estimated jackpot. Last September’s EuroMillions Super Jackpot draw saw National Lottery retailers benefit from a 96% uplift in sales. National Lottery retailers will have also previously received POS from Camelot for this draw to help drive sales.
On Saturday night (5 February), Lotto has rolled to £11.8 million ‘Must Be Won’ draw, promising increased sales following the 23% sales uplift that National Lottery retailers benefited from in January’s ‘Must Be Won’ Lotto draw.
Camelot’s retail director Jenny Blogg said: “It’s not that often we have two huge draws 24 hours apart, so Friday and Saturday are going to be extra special for both National Lottery players and retailers. Get talking to your customers about the draws to help generate interest and excitement, and make sure your POS is already sited to really help maximise the sales opportunities that these incredible draws bring.
“By selling tickets for these massive draws, National Lottery retailers are not only providing a chance for their customers to win big, they’re also helping to raise over £30 million a week for National Lottery Good Causes.”