Scottish Nisa member Greens Retail has raised £5k for a local charity helping feed families in Fife.
The funds, raised through the group’s Making A Difference Locally scheme, will help with the charity’s goal of exceeding its £20,000 fundraising target, enabling it to provide critical support to families across Fife facing hardship. Fifer Gingerbread’s Heat & Eat Appeal aims to ensure children and young people live in safe, warm and healthy homes during the challenging winter months.
Greens held fundraising initiatives in six of its Fife stores, where purchases of Co-op branded products contributed directly to the fund. The campaign also received a boost from MADL’s Winter Warmer Award, which added an additional £1,000 to the total.
To further rally community support, Greens Retail produced a heartwarming Christmas advert featuring Fife Gingerbread’s mascot, Gingey, alongside local children. The video, which highlighted the appeal, was viewed over 15,000 times on social media, garnering widespread engagement and support from the community.
Linsey Proctor, PR and fundraising representative at Fife Gingerbread, said: “We’re blown away by the generosity of Greens Retail and customers. This donation will directly fund emergency warmth and meals for vulnerable families. Greens has shown the true power of businesses making a difference in their communities.”
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