Christmas 2023 3 bestway

Bestway Wholesale has unwrapped a Christmas campaign across all its nationwide depots, in a move to support its retailer customers this peak trading period.

As part of its ‘Unwrap the Deals’ campaign, the company will offer more promotions to its customers in the lead-up to Christmas.

In collaboration with key suppliers, the campaign has been designed with hopes of creating visual appeal for its 100,000 customers on their Christmas shopping journey.

For those retailers who prefer to shop online, the wholesaler has created a digital Christmas advent calendar which unveils the best POR behind each ‘door’ from top brands such as Heineken, McVities, Budweiser, Cadbury’s, Coca Cola.

The campaign is being supported by a series of competitions, including ’Buy a case of 500ml or 1.75ml Coca Cola Zero Sugar’ to be in with a chance of winning cash prizes up to the value of £10,000.

In addition, Nestlé is offering the chance of winning one of 20 prizes and £150 of Bestway Wholesale credit, and Guiness is giving four lucky retailers £1,000 cash by purchasing qualifying packs of Guinness 0.0.

Kenton Burchell trading director for Bestway Wholesale and Retail said: “We’ve saved our top deals of the year for the biggest shopping season of the year to help our customers optimise their margin and profit at this time. Importantly, retailers can enjoy large-scale fun which is interactive and engaging directly with them in depot. Our Christmas fireplace, giant Christmas tree and gold wrapped gift pallets all encompasses terrific theatre – it’s a perfect forum for suppliers to showcase their Christmas products. We’ve devoted a significant sum to prizes and promotions to help retailers enjoy an ever more profitable trading over the festive period and boost supplier visibility at the same time”