The Bestway Group has launched a new range of fresh packaged meats.

Available to Batleys and Bestway retailers, the new ‘Butcher’s Farm’ range features 12 lines which Bestway claims can deliver 25% profit on return.

Products include beef rump steak, mince and chicken breasts, and are fully traceable, the company said.

“Our butchery sales are in strong growth across the group but with most of our meat sales being to caterers,” said David Gilroy, operations director for Bestway Wholesale.

“We wanted to design a range specifically for our retail customers to help them keep pace with the changing face of convenience and build their business. Butcher’s Farm is exactly that.”

POS kits will be available to help retailers highlight the offer in-store.