Innocent is brightening up January with three new not from concentrate (NFC) juice blends. Orange & mango, apple & berry, and apple, peach & pear juices each provide one five-a-day portion per 150ml serving. The 900ml drinks come in a recyclable carafe and 10% of profits go to charities chosen by Innocent. “The launch of our juice blends range last year has been extremely well received by both existing Innocent drinkers and brand new consumers, with 50% of our blends sales being incremental to the NFC category,” says Douglas Lamont, marketing director. “Our NFC juice range has grown rapidly to a retail sales value of £95m, and we expect these new blends to add to that success.”

Rrp: £2.19

Tel: 0207 9933311