Purity Soft Drinks has revamped its JuiceBurst range with three new flavours and a digitally interactive marketing campaign. Still lemonade, apple and rhubarb, and passion fruit variants have been added to the brand’s portfolio, which now contains 14 flavours in total. The firm has also harnessed Blippar technology so that consumers can scan packs with their smart phones to reveal exploding fruit and social media links. The company claims that sales of juice are 32% higher in impulse retailers who stock JuiceBurst.
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