All Simply Fresh articles
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Features and analysisSimplyFresh announces rollout of new stores
The symbol group wrote it would be “bringing fresh, local and convenience shopping to even more communities”
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Features and analysisFranchise & fascia report 2025: convenience by numbers
A break down of the store numbers, type as well as membership costs and minimum contract terms
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Features and analysisBestway Retail secures partnership with SimplyFresh
The two companies plan to support existing SimplyFresh retailers and introduce new retailers and stores to the estate
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Features and analysisSymbols, franchises, fascias and convenience in numbers
A break down of the store numbers, type as well as membership costs and minimum contract terms
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Interviews and ProfilesChaz Chahal discusses his latest Costcutter refit
In our latest video, Chaz Chahal talks us through the upgrade of his Costcutter Marlpool store in Kidderminster
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Features and analysisKash Khera on why SimplyFresh is stronger after Sainsbury’s
Kash Khera talks to Convenience Store about the group’s progress and plans to expand SimplyFresh
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Features and analysisDavinder Jheeta leaves Simply Fresh
The former brand and creative director has left Simply Fresh after nine years
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Features and analysisSimplyFresh’s LittleFresh relaunch gains momentum
Three LittleFreshs are to open in the coming weeks with a further five planned by the end of 2022
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Interviews and ProfilesHarj Dhasee to switch to Morrisons Daily model
Harj’s two stores will convert to Morrisons Daily around Christmas.
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Features and analysisMichael O’Loughlin to step down from Simply Fresh
O’Loughlin will step down from the role of COO in December.
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Features and analysisSimply Fresh retailer Ajay Odedra switches to Spar
The retailer switched to Spar following Sainsbury’s decision to close its wholesale division.
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Features and analysisSainsbury’s to close wholesale division
Sainsbury’s decision to close its entire wholesale division puts an end to the partnership with Simply Fresh
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Features and analysisLong-term Londis retailer Mike Howe switches to Simply Fresh
Mike Howe is to move to the Simply Fresh supplied by Sainsbury’s model after 30 years at Londis.
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Features and analysisAjay Odedra to open new Simply Fresh store
Essex retailer Ajay Odedra is to open a new store under the Simply Fresh supplied by Sainsbury’s model.
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Interviews and ProfilesHarj Dhasee: why I’m switching from Nisa to Simply Fresh
Harj Dhasee is to switch his two Nisa stores to the Simply Fresh supplied by Sainsbury’s model. He outlines why it was time for a change.
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Features and analysisSteve Bassett reports sales success at his Bitterne Park store
Southampton retailer Steve Bassett is reporting strong sales growth since his switch to Simply Fresh earlier this year.
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Features and analysisHarj Dhasee announces switch from Nisa to Simply Fresh
Cotswold-based retailer Harj Dhasee is to switch from Nisa to the new Simply Fresh supplied by Sainsbury’s model.
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Features and analysisCostcutter and Simply Fresh continue supply partnership
Costcutter Supermarkets Group and Simply Fresh have announced a continuation of their supply partnership.
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Interviews and ProfilesSuccess for Steve Bassett’s new Simply Fresh store
Steve Bassett opened a new Simply Fresh supplied by Sainsbury’s store in February and has already seen strong growth.
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NewsSteve Bassett to open Sainsbury’s supplied Simply Fresh store
Top convenience retailer Steve Bassett is set to open a Sainsbury’s supplied Simply Fresh store.