Burton’s Biscuit Company has added to its Cadbury Special Occasions Biscuits range.

Wispa Biscuits are available in 124g packs with an rrp of £1.79. The new launch is being supported by a £250,000 campaign including in-store activity and POS materials.

Head of customer category management David Costello said biscuits were a natural extension of the Wispa brand. “The Cadbury Wispa brand has already been a major success across numerous new formats including hot chocolate and chilled desserts,” he said. ” It will bring excitement and fun into the biscuit aisle, offering consumers a sumptuous eating experience.”

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