Whyte & Mackay introduced three new 35cl packs at the Convenience Retailing Show last month. 

Whyte & Mackay, Glayva and Jura have all been introduced in the small format. Whyte & Mackay will be available in a premium round bottle, with Glayva and Jura being miniature versions of their current 70cl bottles. 

The company says research shows that fractional sizes have a greater role in Independents, with 35cl bottles making up 22% of independent spirit volume.

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