Sugar confectionery brand Werther’s Original is expanding its popcorn range with the launch of a new limited-edition Speculoos Caramel Popcorn, available now across all channels.
Launching ahead of key Christmas trading period, the new 140g sharing bag combines Werther’s Original’s signature caramel-coated popcorn with the warm, spiced flavour of speculoos.
The launch gives retailers an opportunity to tap into the demand for indulgent sharing snacks and seasonal flavour innovation, while “bringing the trusted Werther’s Original brand into more snacking occasions,” it said.
Signature smoothness
Rebecca Robert, marketing director at supplier Storck UK, said: “Werther’s Original Speculoos Caramel Popcorn brings together our signature smooth caramel with the warm, spiced notes of cinnamon and biscuit that define the speculoos flavour, creating a distinctive limited-edition treat for the festive season.
“We identified an opportunity to pair this increasingly popular taste profile with the rich, buttery caramel craftsmanship that has made Werther’s Original a favourite with shoppers for generations.
With festive packaging that’s designed to standout in-store, the new launch gives retailers a distinctive seasonal SKU that can add interest to Christmas displays, encourage trade-up and offer shoppers an indulgent sharing treat.”
Werther’s Original Limited-Edition Speculoos Caramel Popcorn is available now across grocery, convenience, wholesale and travel channels. The 140g sharing bag has an RRP of £2.50, alongside a 72-pack display unit to help retailers create impactful seasonal displays and capture demand for premium Christmas sharing snacks.
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