Walkers is returning to screens with a new marketing campaign across multiple platforms that highlights how its brands - Wotsits, Quavers, French Fries, Squares and now Monster Munch - contain less than 100 calories per pack.
The TV creative shows consumers who are surprised and delighted when they find out that Walkers Family snacks brands are 100 calories or less per multipack inner. A multi-channel approach across shopper, digital, OOH and social will be in conjunction with the TV campaign, as well as influencer activity with the popular comedian, Arron Crascall. Alongside this, Walkers is planning a social media competition where consumers will have the chance to win £1,000 when they send in their best surprised face. The campaign will run from 15 August to 9 October 2022.
Katherine Cook, marketing manager for Walkers Snacks at PepsiCo said: “We are thrilled to be supporting our snacks portfolio for a second year running to build further awareness that our multi-packs are 100 calories or less per pack! Plus, we are pleased to bring 45-year-old family favourite, Monster Munch, known for its punchy flavours, into the activation as our hero brand this year.
“More permissible choices are a key purchase driver for families when considering snacks,” Cook added. “However, 69% of UK consumers are still not aware that Walkers’ current portfolio of multipack snacks contain 100 calories or less per pack. We want to change this narrative by shining a light on our family snacks multipack range - which spans Wotsits, Quavers, Squares, French Fries and now Monster Munch. Our hope is to pleasantly surprise the public and drive further sales for our customers.”
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