Pepsico has introduced pre-merchandised clipstrips for its four best-selling variants of Walkers crisps: salt vinegar; cheese onion; ready salted; and prawn cocktail.
Walkers has revamped and extended its Sensations line.
Supermodel Elle Macpherson is the latest celebrity to appear alongside Gary Lineker in a Walkers ad. The Walkers Crinkles ads will appear until the end of May and then again from June 20 to August 29. The activity is part of a multi-million pound...
Budweiser Brewing Group has launched a pilot to create a can with the lowest ever carbon footprint for an AB InBev beer can produced in Europe.
The collection is also free from dairy, gluten, egg and nuts.
Mondelēz International says the packaging will contain up to 30% recycled plastic.
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