Vimto is set to push its No Added Sugar portfolio across its core Vimto and Vimto Remix offering with a nationwide trade marketing initiative, including engaging POS, in-depot displays, coupons at till point, and online advertising.

Vimto No Added Sugar sales have increased by 11% (Nielsen Values Sales; Total Coverage; MAT 18.06.16) as the range grows six times faster than the No Added Sugar category, according ot the firm. And Vimto Remix, which is also a No Added Sugar variant, has added more than £1.5m to the category since its launch earlier this year (Nielsen Values Sales; Total Coverage; MAT 18.06.16).

Ed Jones, customer and trade marketing manager, saids: “We know that as many as 54% (Mintel Report 2016) of consumers are looking for low sugar in their purchases, however No Added Sugar only accounts for 21% (Nielsen Value Sales; Total Coverage; MAT 16.07.16) of the soft drinks range stocked in impulse. This goes to show the scale of the opportunity, and we recommend that retailers and wholesalers stock up on Vimto No Added Sugar original and Vimto Remix to meet the growing demand.”

For trade enquiries, call Vimto on 01925 294005.