Velvet has announced a £10m marketing spend for its Campaign for Trees, which will include TV advertising featuring the baby MD, PR and consumer press ads.
New packaging will feature the Three Trees message that for every tree Velvet uses three more are grown. Consumers can join the campaign at www.velvettissue.com and each one to register will receive a tree sapling to plant.
Ralph Patel, who owns the Look-In store in Woodmansterne, Surrey, says that new-found relationships with local suppliers are helping him to fulfil continued high-demand for home-baking basics such as flour, eggs and bread.
As the UK’s lockdown continues, independent retailer David Worlsfold, owner of Farrants in Cobham, Surrey, is working night and day to source a wide range of more unusual products to meet customer demand.