Ready to drink protein brand, Ufit, has announced it is to break into the breakfast aisle this summer with the launch of its first protein cereals range.
Shortly rolling out into convenience stores, the new line-up brings the brand’s winning protein proposition to the mainstream cereal category for the first time.
Packed with 15g of protein per serving, the range includes cereal hoops, granolas and porridge pots in chocolate, toasted oats with honey, and caramelised biscuit flavours.
With RRPs at £3.99 for cereals and £1.50 for the porridge pots, plus promotional offers from just £1, the new range delivers great value for shoppers looking for everyday high-protein options, without sacrificing on taste.
Angie Turner, head of marketing at supplier Lacka Foods, said: “Our consumers trust us for taste and protein delivery, and our high brand loyalty shows how much they value what we offer. Launching into cereals was the next natural step, giving everyone an easy, tasty way to enjoy more protein at breakfast.”
No comments yet