United Biscuits has created a new trade website to help retailers boost their biscuit sales.
Unveiled at the National Convenience Show, www.betterbiscuits.com contains case studies, display ideas, competitions and step-by-step advice to help make the most of the category.
UBUK trade communications controller Hena Chandarana said: “With research showing that shoppers spend less than 60 seconds at a fixture, easy navigation and impactful layout are everything. Our five-step ‘Better Biscuits, Better Business’ programme offers independents practical ways to grow sales. Recent trials have resulted in a 68% increase in some biscuit sales by making small but highly effective changes.”