Oatly has announced the launch of two new oat drinks designed to make it easier to add more fibre to everyday habits.
The new Fibre Barista Edition and Fibre Low-Cal Edition look to highlight how fibre is an important part of a balanced diet.
Most people in the UK aren’t getting enough. Just 4% of the UK population currently meets fibre recommendations, while the average adult consumes around 14g less fibre per day than the UK Government recommended adequate intake of 30g.
Oatly said its new products are designed to help make up some of that shortfall through simple, everyday choices. Each 250ml serving (roughly one oat latte) delivers 5g of fibre - that means adding more fibre to a day could be as simple as changing the oat drink in a post-gym shake or in a coffee.
Coffee pairing
Oatly Fibre Barista Edition, a high-fibre oat drink made with coffee in mind. Delivering 5g of fibre per 250ml serving (roughly one oat latte), it has been developed to perform in coffee without compromising on taste or texture.
Meanwhile, Fibre Low-Cal Edition is a low-calorie, high-fibre oat drink delivering 5g of fibre per 250ml serving, with zero sugar, described as ideal for smoothies, shakes and other beverages.
Kate Overy, registered nutritionist and nutrition science and communications lead at Oatly, said: “We designed Fibre Barista Edition and Fibre Low-Cal Edition to make it easier to incorporate more fibre into everyday diets. With most people in the UK not consuming enough fibre, getting an extra 5g can be as simple as choosing an oat drink that’s designed with fibre in mind.
The two new drinks roll out in October with an RRP £2.40 each.
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