Natural Balance Foods has announced that its Trek brand has been named the official snack bar partner of Saracens Rugby Club.
At a time when the brand is in continual double-digit growth, this collaboration will help to broaden its appeal to a whole new audience of rugby enthusiasts, claims the firm. Protein variants added £25m to the UK snack bar market in 2022 (IRI) and the market is expected to increase over the next five years, claims the firm.
To date, Trek’s retail sales value has risen to £23.3m, a +26.4% growth YOY (IRI), whilst penetration has climbed +9.7% YOY (ibid).
Bars are made from plant-based soy protein, for natural energy and lasting fullness. They contain no artificial ingredients and are 100% plant-based, vegan and gluten-free. Flapjack variants contain 9g protein, while Power Bars contain 15g protein.
The brand will feature on the back of the Saracens team’s shorts and across game day social media content.
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