Cadbury is extending its Trebor range with the launch of Extra Strong gum in spearmint and peppermint flavours.
Cadbury had identified an opportunity to grow the gum category by appealing to consumers aged 35 and over and thought Trebor Extra Strong was the ideal brand to take advantage of this. The launch is supported by a £3.5m media spend including TV, outdoor and press advertising.
rrp 32p
tel: 08702 400 861
Cadbury had identified an opportunity to grow the gum category by appealing to consumers aged 35 and over and thought Trebor Extra Strong was the ideal brand to take advantage of this. The launch is supported by a £3.5m media spend including TV, outdoor and press advertising.
rrp 32p
tel: 08702 400 861
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