Today’s Group has launched its first own label chocolate bar. 

The Today’s Select milk chocolate 100g bar has a pricemark of 59p and offers retailers 35% POR.

The chocolate bars, which contain 30% cocoa solids, are available in cases of 28 with a recommended wholesale selling price of £8.99 each. Today’s has invested in full colour outer display cases to help retailers to easily identify the product in depots while samples are being sent to every member with POS and supporting promotional materials

Own label trading controller at Today’s Group, Hilary Nithsdale, said: “Our members and retailers have been requesting a good quality own-label chocolate for some time, so we’ve responded with a great-tasting product that has an attractive price point and will drive footfall, while maintaining a healthy profit margin for retailers.”

This new addition brings Today’s own-label offering up to 117 lines across the Today’s Select, Today’s Essentials, Blue Stone Spring water and Amberdown cider categories. It reports that own brand sales are up 8% compared with the previous year and Today’s to launch a number of additional own label lines over the next twelve months.