The crisps contain 70% less fat than regular crisps and less than 100 calories per 25g bag.
The launch will be backed by a £6m advertising campaign including a new commercial featuring Gary Lineker.
Walkers says it put more than £15m-worth of investment into research and development of
Walkers Baked are available in ready salted, salt & vinegar and cheese & onion varieties.
RRP: 29p for singles; £1.18 for single flavour and variety six-packs; and £1.99 for 12-packs.
TEL: 0118 930 6666