CADBURY TREBOR BASSETT is launching a product aimed at 25- to 35-year-old women. Cadbury Dairy Milk Double Choc comprises Cadbury Dairy Milk chocolate with a liquid chocolate centre. The launch will be backed by a £3.85m campaign including Coronation Street idents. RRP 43p, 47g; £1.72, 250g TEL 0870 191 7342
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
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