NESTLé ROWNTREE has extended the Aero impulse line with the launch of an Aero Bubbles Milk impulse bag. The launch will be backed by a £4.2m media campaign for the brand. Support will include TV ads from October 8, as well as online activity, PR and sampling. According to Nestlé, the Aero brand is growing at 6.4% year on year. TEL 0800 0790 200
Nurishment, part of Grace Foods, is now making its Nurishment range available in bottles as well as cans, with the aim of bringing new shoppers into the category and building a presence in the ambient and chilled milk aisle.