NESTLé ROWNTREE has extended the Aero impulse line with the launch of an Aero Bubbles Milk impulse bag.
The launch will be backed by a £4.2m media campaign for the brand.
Support will include TV ads from October 8, as well as online activity, PR and sampling.
According to Nestlé, the Aero brand is growing at 6.4% year on year.
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