NESTLé ROWNTREE has extended the Aero impulse line with the launch of an Aero Bubbles Milk impulse bag. The launch will be backed by a £4.2m media campaign for the brand. Support will include TV ads from October 8, as well as online activity, PR and sampling. According to Nestlé, the Aero brand is growing at 6.4% year on year. TEL 0800 0790 200
The New York Bakery Co. has launched its biggest ever UK & Ireland on-pack promotion, giving consumers the chance to win one of 40,000 limited edition bagel tins inspired by the brand’s New York roots.