GENERAL MILLS brand Häagen-Dazs is set to boost awareness ahead of the winter season with a new ad.
The TV advertisement will focus on the Baileys variant because of its associations with the Christmas season and will communicate the message 'Longer lasting pleasure'.
The campaign fronts £5m backing for the brand and will be on air from this month through to the first week of November on major TV channels.
The Häagen-Dazs winter range includes vanilla, strawberry cheesecake, cookies & cream, pralines & cream, Belgian chocolate, Baileys and the limited edition double chocolate & cookies.
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