Pepsico has introduced pre-merchandised clipstrips for its four best-selling variants of Walkers crisps: salt vinegar; cheese onion; ready salted; and prawn cocktail.
Walkers has revamped and extended its Sensations line.
Supermodel Elle Macpherson is the latest celebrity to appear alongside Gary Lineker in a Walkers ad. The Walkers Crinkles ads will appear until the end of May and then again from June 20 to August 29. The activity is part of a multi-million pound...
The tie-up will include themed packaging and Batman biscuits
The twist to seal packs encourage healthier snacking
Shoppers will have the chance to win football-themed prizes and experiences
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