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Pepsico has introduced pre-merchandised clipstrips for its four best-selling variants of Walkers crisps: salt & vinegar; cheese & onion; ready salted; and prawn cocktail.
Walkers has revamped and extended its Sensations line.
Supermodel Elle Macpherson is the latest celebrity to appear alongside Gary Lineker in a Walkers ad. The Walkers Crinkles ads will appear until the end of May and then again from June 20 to August 29. The activity is part of a multi-million pound...
Premier Foods is rolling out a larger 100g pot format across its Batchelors ‘Super Noodles’ range.
Mondelēz has unveiled three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists.
H. J Neill Limited, the owner of Samuel Gelston’s Irish Whiskey, has announced the launch of Samuel Gelston’s Single Pot Still Whiskey.
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