Spar enters its own label fresh pasta era

No comments

New SPAR own label fresh pasta

Spar has expanded its own label offering with the launch of a fresh pasta range.

The new line has been designed to meet growing consumer demand for “convenient, great-tasting meal solutions”, said the symbol.

It includes classic Italian staples such as three varieties of filled tortelloni – ricotta & spinach, smoked ham & cheese, and cheese, tomato & basil – all complemented by Spar-branded pasta sauces.

The range provides an ideal solution for time-pressed shoppers who want a quality meal without the wait, said Spar.

Unlike dried pasta, the symbol’s fresh options cook in just minutes and are made using traditional Italian recipes by a family-owned pasta manufacturer with more than 100 years of expertise.

The range provides ideal pairings for items like Spar garlic bread, offering retailers a “fresh opportunity to meet midweek meal missions and grow basket spend”, it said.

The launch is being supported by in-store POS to drive awareness and encourage trial.

With shelf lives of up to 18 days for tortelloni and 13 days for sauces, the range provides retailers with flexibility and helps reduce waste while offering “fresh, compelling choices” in the chilled aisle, added Spar.

“Today’s shoppers are short on time but still want something fresh and delicious – and that’s exactly what SPAR delivers,” said Caroline Morris, sourcing manager at Spar UK.

“We are offering authentic, high-quality pasta crafted by specialists, with vegetarian options and sauces to match. It’s a complete solution, and one that shoppers will come back for. This range has been specifically developed by the SPAR brand team to give our independent retailers a real point of difference — it’s another example of the benefits of being part of the SPAR network.”

The fresh pasta range includes: