Mars Chocolate Drinks and Treats has added Snickers and M&M’s Peanut flavours to its milk drinks range.
Snickers and M&M’s Peanut 350ml bottles join the PMP impulse range, to offer consumers their favourite confectionery flavoured milk drinks in a £1.29 marked pack.
The Snickers milk drink combines the peanut and chocolate flavours of the well-known chocolate bar, while the M&Ms Peanut variety boasts the nutty flavours of the world’s number one confectionery brand in chocolate milk form.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “Our PMP range continues to prove popular with retailers and consumers alike. We hope that these new skus will encourage even more consumers to enjoy their favourite confectionery in a milk drink.’’
The flavoured milks category is a growth market for retailers, worth more than £320m, and growing 6% YoY. PMP performance also remains strong, with Mars Chocolate Flavoured Milk holding its place as the No.1 Chocolate Milk in the UK (IRI 52 w/e 02.12.17).